“In some ways, I think it did send a message to those platforms that people are taking this seriously and the feeling is the stuff which they [social media companies] were doing before to try and appease people, essentially the bare minimum, wasn’t enough and it is never going to be enough.”
Onuoha, who played for City between 2004 and 2012, believes the blackout had an impact on social media companies but doesn’t think further boycotts are the way forward.
“I wouldn’t say that we’re going to do an annual, monthly, or whatever, blackout because it might dilute a message and the message itself is something that deserves to be pure, I believe,” he says.
“The last boycott was a step, but I don’t think continuing to do them is going to achieve anything great unless this first one comes out as being something that drives to make significant change, because I think for too long, they’ve been able to get away with the bare minimum.
“But if they do the bare minimum again, then I think something has to happen which is stronger than the boycott itself, but I’m just not quite sure what that is — where everybody could still buy in but not be too concerned about losing out [on social media benefits] themselves.”
Watch the full interview in the video above.