Norcross, the former owner of the Sugar Hut nightclub in Brentwood that featured heavily in reality show “The Only Way Is Essex,” died Thursday.
Essex Police said officers were called to an address in Bulphan, Essex shortly before 3.15 p.m. local time.
“Sadly, a man inside was pronounced dead,” police said in a statement. “His death is not being treated as suspicious and a file will be prepared for the coroner.”
“The Only Way Is Essex,” or TOWIE, as it’s widely known, has been running since 2010.
Norcross’ son Kirk also appeared in the show between 2011 and 2013.
“Always a gentleman,” she wrote. “The memories of the early days the sugar hut and the wonderful filming parties you put on will never be forgotten.”
Fellow TOWIE star James Argent sent his condolences on Twitter.
Norcross was active on Twitter and made his last post Thursday morning.
The post has since attracted a number of tributes.
Mario Falcone, who first appeared on the show in 2011, posted a broken heart emoji.